Vertigine (noun); a disorienting sensation that your sense of balance is not good and that your body is out of sync with the surroundings; fig., a strong feeling of bewilderment.
2021. These are fast, unpredictable times.
So turbulent they make people dizzy, like the shivers that paralyse and electrify people on the edge of sheer drops from great heights. Turbulent like nature. Like a snowstorm.
These are unusual, accelerated times. And far removed from the city, mountains become somewhere to escape to, a personal refuge, a breathtakingly pure distillation of nature. Vertigine!
From the lessons of the great Italian mountaineers, especially Bonatti, MSGM draws on the passion that combines man and nature, adventure and sport. Brought into a present that is almost the future, their story becomes the inspiration for highly technological and sophisticated streetwear.