YEEZY GAP PRODUCT AVAILABLE FOR THE FIRST TIME AT GAP STORES

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YEEZY GAP PRODUCT WILL BE AVAILABLE FOR THE FIRST TIME FOR PURCHASE IN PHYSICAL RETAIL AT GAP’S TIMES SQUARE FLAGSHIP STARTING TOMORROW AND AT SELECT GAP STORES IN THE US SOON

A SELECTION OF YEEZY GAP ENGINEERED BY BALENCIAGA STYLES WILL BE AVAILABLE TO PURCHASE AT GAP TIMES SQUARE FROM 10AM EST TOMORROW 
GAP’S TIMES SQUARE FLAGSHIP STORE HAS BEEN REENGINEERED AND DISTILLED TO ITS MOST ESSENTIAL FORM IN YEEZY GAP ENGINEERED BY BALENCIAGA’S VISION OF UTILITARIAN DESIGN THE ENTRY INTO GAP STORES FULFILLS THE VISION TO DELIVER YEEZY GAP DESIGN ON A LARGER SCALE 
The ongoing Yeezy GAP creative exploration has returned with their latest project announced by Ye himself via a video launch today across social media, made in partnership with Balenciaga and Demna.
First announced in June 2020, Ye’s ongoing creative collaboration with GAP was created to change the way people dress on a larger scale. In mainstream retail spaces selling out is often regarded as a sign of success, but the goal of Ye's vision isn’t to sell out, but to bring beautiful, well designed products to as wide of an audience as possible; making garments which are affordable and accessible to reach as many people as possible, with no boundaries.
Fulfilling a vison to bring Yeezy GAP to the people on a larger scale, for the first time ever this collection will be available to purchase in a physical retail space, with pieces on sale in Gap’s Times Square flagship store from the 20th of July, with the store itself being redesigned to reflect Yeezy GAP Engineered by Balenciaga’s vision of utilitarian design. An important next step and an exciting moment in Yeezy GAP’s legacy, there are also plans to roll out pieces into select GAP stores across the US in the future. “I came to the GAP to bring good quality products to the people at all times"



CREDITS:
YEEZY GAP ENGINEERED BY BALENCIAGA @YEEZY @YEEZYXGAP
DIRECTED BY THYAGO SAINTE @THYAGOSAINTE
CREATIVE DIRECTION - BETSY JOHNSON @BETSYJOHNSON_
CD ASSISTANT - BRANDO PRIZZON @BRANDOPRIZZON
PRODUCED BY DIVISION @DIVISION.GLOBAL
PRODUCER - LAURE SALGON @LAUREJS
LINE PRODUCER - LOLA BURELLE @LOLABURELLE
PRODUCTION MANAGER - ALICE WILLS @ALICE.WILLS
PRODUCTION ASSISTANTS - JOANNA LAIRAT @_JOANNART.LRT & CLAIRE
LAURENT @_CLRT
DIRECTOR OF PHOTOGRAPHY - ADRIAN LALLAU @ ADRIENLALLAU
1ST AC - ANASTASIA BLAY @ANASTASIAMATOUSKOFF
B CAM - SOFIANE BOUALIA @SOFIANEBOUALIA
G&E - JULIEN DERAIL / GUILLAUME WOJCIECHOWSKI / MANUELA DE
FREITAS BRANCO / BRICE BOURDET / MATHILDE COTELLI / JULIETTE
PERPINA
SOUND ENGINEER - JEAN NICOLAS BUONAVISTA @ZELIGG_
PRODUCTION DESIGNER - JUSTINE PONTHIEUX @JUSTINEPONTHIEUX
SET DESIGN ASSISTANTS - ELLA NACASCH @ELLANACASCH / ANNE
CAMILLE ALUEVA / CORENTIN BODY / MARIE LAMORT PERRIN / ANNA
ZEITOUN @EXODIA55
MODEL - OWEN KASPARIAN @OWENKSPRN & ANTOINE GROUN
EDITOR - ARIANE KAJDAN @ARIANEKAJDAN
SOUND DESIGN - HELICAL SOUND @HELICALSOUND
POST PRODUCTION - STUDIO PRIVATE @STUDIO_PRIVATE
VFX - ADAM TODHUNTER @ADAM.TODHUNTER
VFX SUPERVISOR - JAMIE SEECHURN @THAMESWATER
COLOR GRADE - NAT COOKE @NJC_COLOUR
THANK YOU
CALVIN LEUNG @CALVINGEORGE
JONATHAN POSADAS @JONOSODALIME
@DONDASPLACE @YEEZYMAFIA

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