In its spring-summer 2019 advertising campaign, the House of Givenchy reflects a sense of daring elegance through mystery and individuality. Those two essential traits, part of the brand’s personality since its founding in 1952, are further underscored by a distinctly Nineties attitude. Produced under the supervision of Givenchy Artistic Director Clare Waight Keller and shot by photographer Steven Meisel, the “I Am Your Mirror” campaign blends seemingly approachable stances with an aura of star power and an undercurrent of fetishism. Models express the new androgyny in color and black and white. Three themes explore self-assured sultriness: one pairing blurs gender lines as a man wearing an asymmetrically pleated dress over sharp black trousers and Chelsea boots faces off with a woman in a tailored, men’s wear trench coat.
Elsewhere, models mirror each other in this season’s most directional themes: stylized florals, or cargos. As for accessories, the neo-classic quilted GV3 bag, now in pale pink, appears slung nonchalantly over the shoulder of a non-binary model, and mirror-finish pumps take on an added charge when paired with sheer black stockings. For men, the allwhite JAW sneaker pops on oily black leather. Though layered in meaning, the Givenchy message for spring-summer 2019 is pure: fascination and desire, like beauty, live in the gaze of the beholder.