Hot off the back of her debut album announcement, FLOHIO returns with a cinematic new video accompaniment for the recent single “SPF”. Directed by Aiden Harmitt-Williams, it’s a joy-ride through UK county lines, carefree and rebellious. Shot on a variety of media including digital cameras, VHS and iPhone recordings, “SPF” is an ode to classic heist films, late seventies blaxploitation cinema and the freedom of a long distance road-trip. Across cloudless summer days and balmy nights and with a classic Rolls Royce in check, the impeccably styled FLOHIO and her crew enjoy the spoils of a bank robbery - it is a sublime visual companion piece to the sizzling recent single.
“I wanted it to represent my summer, nothing but fun with my friends. And that’s how SPF video came about” - FLOHIO
Director Aiden Hermit-Williams details the video recording process: "Making this music video was truly a labour of love on my part and if I can speak for my majestic team: I’m sure it was for them too. We went through the fire to make something great but luckily we were wearing our SPF.”
“Having the opportunity to work with Flohio, who’s such a focused and engagingperformer was really something special, turning it up to 11 for every shot. Not tomention the amazing cast and crew including Matt (@mattgillan) our DOP and Scott(@scottgriffithsdp) our focus puller who really brought their A-games for thecamerawork and Ellie (@ellie_r1) our stylist who really elevated the concept with herstyling. A great experience from start to finish.
”FLOHIO’s newly announced debut album is an opus brimming with brutal honesty and euphoric production, elevating FLOHIO’s lyrical steez. Almost two years in the making, its creation was fastened by the COVID-19 pandemic and its ensuing lockdown, forcing FLOHIO to halt her hectic touring schedule and renew her creative devices. Across 12 tracks, executively produced by industrial hip-hop innovators God Colony and Speech, it reveals the most vulnerable yet enduring version of FLOHIO. The result is a debut album flourishing with artistic poise, an elegant exploration of UK rap and its fringes.
‘Out Of Heart’ is a career-defining statement set to propel FLOHIO into the stratosphere. Watch this space for much more in the coming months
