The release of "WHO DAT BOY?" is not just a foray into music for FREE THE YOUTH but a continuation of their mission to empower and inspire through a unique cultural narrative. The collective expands their “selling stories, selling hope” mission into the music arena with distinctive, off-the-wall style and unabashed confidence. As they continue to challenge conservative norms that stifle creativity in Ghana, FREE THE YOUTH aims to free the youth, one beat at a time.
FREE THE YOUTH (FTY) is a creative collective born in Tema, Ghana, pushing boundaries across fashion, art, and music. More than just a brand, FTY is a global movement led by young creatives passionate about empowering all African youth to connect through the arts and street culture.
FREE THE YOUTH is at the forefront of the African creative and streetwear scene. Since launching in 2015, the brand has grown with its cultural influence firmly established throughout Africa, Europe and USA in particular. With cutting edge designs, annual limited edition pieces and international collaborations, the brand has built a strong reputation and loyal community.
