When it comes to writing copy for brands, there's no substitute for experience. But if you're just starting out, here's what you need to know.
This section provides a compilation of habits and tips for copywriters to write creative content that portrays their company in the best light.
The first step is to ensure that you’ve begun your copywriting journey with intent. Who are your audience? What do you want them to think or say? You need this before you start any writing project because it can influence how the rest of the process goes. When somebody clicks on your website, they should see that you’re telling them something important or providing a solution they need. If they don't, they'll leave and go somewhere else! Secondly, ask questions out loud that suggest ways to increase response rates. This will show potential customers why what what are saying is worth listening to or hell listen at all!
It’s a great responsibility to write brand copy because it’s your job to tell the company’s story, format the message for their audience, and develop a marketing strategy that integrates all of these goals.
Combined with some industry knowledge, this article will tell you everything you need to know about writing brand copy.
There are three main things that every copywriter should do when they come across a new project:
-Spend time researching the project -Immerse yourself in personas and target audiences -Get started on the project write-up by naming the document and determining its reading order
Copywriting is an important way to communicate the ethos, culture and personality of a brand to an audience with words. A company's logo and visual identity may say an awful lot about what it does, but without text nobody gets past the first few pages of a branded website. This chapter will help you get started with defining your tone and focus on commmunicating the right information as compellingly as possible.
Bragging rights are all well and good but they're not at all what make a brand stand out from its competitors; good copy conveys a brand's character by making readers like the hero of the story happening in their mind's eye, want to be you (or want to be associated with you), feel closer to the company [sic] ideals - that kind of cool.