Nigerian music superstar Joeboy has shared the official video for his latest single, the Dancehall-inspired Afrobeats banger ‘Likkle Riddim’.
Director T.G. Omori (Burna Boy, Wizkid) steers the frenetic, colour-rich visuals, which take inspiration from the classic dancehall videos of the 1990s and 2000s, bringing them into 2022 by way of Lagos, Nigeria.
‘Likkle Riddim’ is set to appear on Joeboy’s forthcoming sophomore album Pon Deck, coming Q1 2023. The track, out now on all DSPs, combines Joeboy’s patois-inflected lyrics and soulful production from Nigerian beatmaker P.Priime (Olamide, Fireboy DML) for an all-out bashment party banger.
“The song sounds like good vibes,” Joeboy said of the track. “The video is inspired by those good vibes, plus a lot of colour and the Jamaican dancehall influence on the song.”
With over 2 billion streams of his music, Joeboy is one of today’s most successful African recording artists. Bursting on the scene in 2019 with Afropop smashes ‘Baby’ and ‘Beginning’, he released his critically-acclaimed debut album, Somewhere Beauty & Magic, in February 2021.
His run of hits has continued with ‘Sip (Alcohol)’ which has racked up over 400 million streams in just over a year, and “Contour,” which was recently named BET Soul’s “Vibe of the Week.” Joeboy was one of two African artists named this summer to YouTube’s Foundry Class of 2022, which counts Rosalia, Dua Lipa and Tems as alumni.
ABOUT JOEBOY
One of today’s most exciting African artists, Joeboy has accrued over 2 billion streams while maintaining a non-stop run of smash hit singles over the last three years. “Baby,” Joeboy’s debut single and the inaugural release from Mr Eazi’s emPawa Africa platform, became one of the biggest afrobeats hits of 2019, instantly launching him into the genre’s elite, and setting the stage for that year’s Love and Light EP. Joeboyreleased his debut album, Somewhere Between Beauty & Magic, to rave reviews in February 2021, with Rolling Stone declaring it one of the year’s best albums. “Sip (Alcohol),” released later that year, became his biggest single to date, with over 300m streams worldwide and counting. Recently, Joeboy appeared on “Enséñame a Bailar,” from Bad Bunny’s record-breaking Un Verano Sin Ti album, as well as on the official remix of CKay’s global smash “Love Nwantiti.”
