Accompanying the EP is the visually captivating music video for the self-preservation anthem, "24/7." Joeboy transforms the mundane life of a disenchanted 9-to-5 worker within the confines of a brutalist Lagos office building. The video, directed by Nigerian filmmakers Adeola Fadola and KC Obajulu of 2Brthrs Films, captures the essence of Joeboy's lyrics, turning the office space into a lively afrobeats dance party.
Reflecting on his past aspirations, Joeboy shares, "Before I decided to do music, I thought I was going to end up being a banker, working in an office. The '24/7' video is showing the way I might have been. I’d still be doing my job but I’d be the life of the office. Or the life of the party in the office."
Known for his melodic hooks and soul-searching lyrics, Joeboy delves into his introspective side with "Body, Soul & Spirit." The EP, featuring the recent single "Only God Can Save Me" produced by Debo.x, explores darker, moodier themes, addressing societal pressures, paranoia, insecurity, and the complexities of love.
The creation of "Body, Soul & Spirit" coincided with a pivotal moment in Joeboy's career—learning to record himself in the studio. Straying from his usual collaborative process, he found himself alone with a mic and a pen, allowing him to channel his emotions into a fresh and profound musical direction. Joeboy reflects on this journey, stating, "The songs on the EP embody my journey through this emotionally-draining period."
Production credits for the EP go to rising Nigerian beatmakers Debo.X and Culture, along with longtime collaborator BeatsByKO. The Culture-produced track, "24/7," stands out with its upbeat tempo and nihilistic undertones. Joeboy emphasizes, "‘24/7’ celebrates the idea of living for the moment because life is too short to do otherwise. We need to be intentional about being positive. There will always be problems, but we need to always find a reason to celebrate and be conscious of our happiness."
As Joeboy continues to make waves in the Afropop scene, "Body, Soul & Spirit" solidifies his status as a versatile and introspective artist, captivating audiences with his unique blend of soulful melodies and thought-provoking lyrics.
