The songs arrive hot on the heels of the release of the group’s highly anticipated new Spicy EP and their breakthrough Is It A Crime? EP. After producing back-to-back staggering singles, the group has carved out their own lane in the larger music arena and established a global cult following in only a matter of months. Building on their colossal rise, the group is currently on their first ever tour supporting the beloved singer Mahalia across Europe until November 7th.
ABOUT NO GUIDNCE:
No Guidnce is the product of four young men coming together to find community and provide connection to others through their deep love for music. The group’s one-of-a-kind magnetism is nurtured through their real life friendship and genuine brotherhood that is hard to resist. While they manage to thrill with insatiable melodies and their collective soaring talent, the group is establishing an extraordinary legacy for their largely immigrant families and communities through the power of deep representation and shared values that is connecting with millions around the globe.
The group has quite certainly taken the music arena by storm, reaching accolades rarely seen with new artists and a true testament to their unmatched star power. With only a handful of songs under their belts from their debut this past March, the group has quickly grabbed the attention of many stretching across every corner of the world. Very early on, they garnered large praise from beloved artists such as Summer Walker, Diddy, Timbaland, Babyface, Stormzy, Labrinth, Miguel, Snoop Dogg, Lucky Daye, JoJo, Justine Skye and Boyz II Men themselves. Additionally, the group has racked up millions of streams on Spotify and views on TikTok, amassing over 2.8M followers on Tik Tok and not to mention over 1 billion views last year alone. The group also has six of the most-viewed R&B videos of all time across the platform and were the sixth most-viewed/followed artists on TikTok within the UK last year, coming out of the gate with a robust social media following that they carefully and rigorously built by hand. Their massive worldwide success couldn't be clearer as they recently sold out their first ever shows in Europe and the United States with fans lining up for hours to get a glimpse of the wunderkinds.
Comprised of Londoners Zeekay, Ebubé, Josh & Kaci, No Guidnce proves that R&B is more alive and necessary than ever. Their debut Is It A Crime? EP was born from collaborations with an all-star team of producers & writers on the project that include Victoria Monét (Ariana Grandé, Nas), JR Rotem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) & Theron Thomas (Lizzo, Usher) to name just a few. The group has brilliantly established a new lane in music that will undoubtedly transform the musical landscape unlike we’ve ever seen before.
