Undeniably music’s most exciting new boy band, No Guidnce releases their captivating new single titled “If Only You Knew” today. Harking back to an era where R&B reigned supreme, the new track takes you for a thrilling joy ride through a bed of rousing nostalgia that lines their signature sound. The track captures the group’s boundless range and towering talent that has led them to large viral success and quickly cemented them as a major force within the R&B arena and beyond. “If Only You Knew” is proof that there’s nobody like them today.

Having only ever released their first track just this past March and with only five songs under their young belts, the group has quickly achieved milestones rarely seen with new artists including receiving large praise from beloved artists such as Summer Walker, Timbaland, Babyface, Labrinth, Miguel, Lucky Daye and Boyz II Men themselves. Additionally, the group has racked up millions of streams on Spotify and views on TikTok, amassing over 2.8M followers on Tik Tok and not to mention over 1 billion views last year alone.  The group also has six of the most-viewed R&B videos of all time across the platform and were the sixth most-viewed/followed artists on TikTok within the UK last year, coming out of the gate with a robust social media following that they carefully and rigorously built by hand. Their massive worldwide success couldn't be clearer as they recently sold out their first ever shows in Europe and the United States with fans lining up for hours to get a glimpse of the wunderkinds.

Comprised of Londoners Zeekay, Ebubé, Josh & Kaci, No Guidnce proves that R&B is more alive and necessary than ever. Their debut Is It A Crime? EP was born from collaborations with an all-star team of producers & writers on the project that include Victoria Monét (Ariana Grandé, Nas), JR Rotem (Rihanna, Bad Bunny), Akeel Henry (Giveon, John Legend), Lunchmoney Lewis (Nicki Minaj, Lil Wayne) & Theron Thomas (Lizzo, Usher) to name just a few. The release established a new lane in music that will undoubtedly transform the music landscape unlike we’ve ever seen before.