“It’s a worldly album, sonically & emotionally. I’m a nomadic person so this is my soundtrack to those days & the places I roamed. On this album I’m speaking to my favourite person in the world and this is the first time I’ve made something for someone specifically. I like working this way because I was forced to honour & challenge myself in ways I’ve never done so before.”
New track “Karen” highlights this approach with a stuttering backbeat that echoes the works of Madlib and Quasimoto while the lyricism underlines the value of thinking before you speak - something he had time to reflect on while raising his daughter. It is indicative of Snow’s worldview on PEACE 2 DA WORLD: reflective and relatable, positive without ever being preachy.
Speaking on the track Snow says, “This record was a reactionary one. Most times we’re misunderstood by people & without being judgmental about It i wanted to approach this new age phenomena of Karen’s in a light hearted and fun way. I’m not big on making a point of things so literally especially when it has to be catchy, this is just me and how I approach art.”
PEACE 2 DA WORLD is an album that honors Snow’s artistic roots whilst elevating himself into a space that most artists can only reach once they have truly found peace of mind. The announcement follows a pair of singles produced by KAYTRANADA, Keep Up / All Night. Snow is set to tour the EU/UK, for full routing see below. Stay tuned for more news.