The internet has changed how we think, act, and interact with each other. It has also affected how we learn, shop, socialize, and even how we feel.

But what does this mean for business owners?

If you own a small business, chances are you’re already aware of the importance of being online. However, if you haven’t yet taken advantage of the benefits of the internet, now might be the perfect time to start.

Online marketing is now an essential part of any successful business strategy.

According to recent studies, more than half of Americans use the internet every day. This means that nearly everyone has access to the web at some point during the day. And with so much competition out there, businesses need to do everything possible to make sure they stand out from the crowd.

Social media has become the new face of customer service.

If you haven’t heard by now, social media has become an integral part of our daily lives. We check Facebook, Twitter, Instagram, Snapchat, and other platforms multiple times throughout the day. As a result, we expect companies to respond to us when we reach out via these channels.

Mobile apps have replaced desktop software.

With mobile apps becoming more popular than desktop software, businesses need to adapt to meet the needs of consumers who prefer using smartphones and tablets instead of computers.

Email marketing is still king.

According to the Direct Marketing Association (DMA), email remains one of the top three ways people receive direct mail. This means that marketers should continue to use email to reach customers and prospects.