The paninari were a group of fashionable young people of upper-class Italian in the 1980s. The name "Paninari" was derived from the Italian word for sandwich shop, "Burghy", where the group often congregated, and they were known for their love of designer labels and expensive clothes. Many of the trends that were popular among the paninari, such as wearing designer labels and being concerned with appearances, are still popular today.The paninari were often seen as symbols of the country's economic boom, and they were the subject of much media attention. However, their flashy lifestyle was not to everyone's taste, and the paninari were sometimes criticized for being shallow and materialistic and they quickly became the embodiment of 1980s materialism. In the 1990s, the term paninaro was used to describe young people who were obsessed with fashion and consumerism.
While the Paninari were initially associated with the Italian city of Milan, their love of designer labels soon spread to other fashion capitals, such as London and Paris. The Paninari were a major influence on 1980s fashion, and their style continues to be referenced by designers and fashionistas today.
The paninari were at the height of their popularity in the early 1980s. However, their fortunes changed when the Italian economy went into recession. By the end of the decade, the paninari had fallen out of favour.
Brands most loved About Paninari
Music most loved About Paninari
Iconic song of About Paninari
The Wild Boys (Duran Duran- 1984)
Most famous meeting place by Paninari
Fast food “Burghy “ in St. Babila Square (MIlan)
Cover Photo: The paninari- via Instagram (@milanopersempre.it)
