The paninari of fashionable young people Italian in the 1980s

The paninari of fashionable young people Italian in the 1980s

The Paninari were initially associated with the Italian city of Milan

The paninari were a group of fashionable young people  of upper-class Italian  in the 1980s.  The name "Paninari" was derived from the Italian word for sandwich shop, "Burghy", where the group often congregated, and they were known for their love of designer labels and expensive clothes. Many of the trends that were popular among the paninari, such as wearing designer labels and being concerned with appearances, are still popular today.The paninari were often seen as symbols of the country's economic boom, and they were the subject of much media attention. However, their flashy lifestyle was not to everyone's taste, and the paninari were sometimes criticized for being shallow and materialistic and  they quickly became the embodiment of 1980s materialism. In the 1990s, the term paninaro was used to describe young people who were obsessed with fashion and consumerism.

While the Paninari were initially associated with the Italian city of Milan, their love of designer labels soon spread to other fashion capitals, such as London and Paris. The Paninari were a major influence on 1980s fashion, and their style continues to be referenced by designers and fashionistas today.

The paninari were at the height of their popularity in the early 1980s. However, their fortunes changed when the Italian economy went into recession. By the end of the decade, the paninari had fallen out of favour.

Brands most loved About Paninari

  • Jacket: Moncler
  • Boots: Durango
  • Shoes: Timberland
  • Jeans: Armani, Levi's 501, Uniform, Rifle
  • Pants: Avirex, Americanino, Stone Island
  • Jackets: Avirex, Schott
  • Sweatshirts: Best Company
  • Sports shoes: Nike, New Balance

Music most loved About Paninari

  • Duran Duran
  • Spandau Ballet
  • Wham!
  • Simple Minds
  • Frankie Goes to Hollywood
  • A-ha

Iconic song of About Paninari

The Wild Boys (Duran Duran- 1984)

Most famous meeting place by  Paninari

Fast food “Burghy “ in St. Babila Square (MIlan)

The paninari
The paninari- via Instagram (@apollo_nerd_official)

Cover Photo: The paninari- via Instagram (@milanopersempre.it)

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