The track lands alongside a music video shot in London, which follows Young Franco and Master Peace individually through a first-person lens as they undertake ‘mundane’ daily activities until they then meet and begin to enjoy the iconic streets and taxis of the city together. The video ends with Master Peace in a dream-like state, needing to in fact wake Up.
Young Franco has started 2024 off with a bang, when he teamed up with UK rapper S1mba (2.5M monthly listeners) for the release of the funk-laid hip hop track “HITA”. “Wake Up” follows a busy year of touring already, where he has done a sold-out run of Europe with a string of sold-out shows in the USA. Young Franco has garnered over 200 million streams, 3 ARIA Gold Certified Records, and has performed huge festival slots in the last two years at Lollapalooza, Portola, Splendour In The Grass, Listen Out, Spilt Milk, Lost Paradise, and Falls Festival.
Hailed as the new voice of British Indie and a One To Watch nominee at the 2023 AIM awards, Master Peace is forging his own legacy. Master Peace has accumulated 82M Spotify streams and received BBC Radio 1’s Hottest Record, alongside tastemaker support from Dazed, NME, Apple Music, JME, Lancey Foux, Matty Healy, Mike Skinner, and Bloc Party, to name a few.