Balenciaga’s Winter 22 campaign expands on the collection presentation’s theme of a time in the future when weather is mostly simulated.
The collection’s presentation took place in a glass dome, wherein models circled in a snowstorm. The corresponding campaign sees pieces from the Balenciaga's collection worn by Kim Kardashian, Alexa Demie, Big Matthew, Khadim Sock, and Kim Yeon-koung.
The Crush Bag, HD Sneaker, Swing Bag, Knife Wader, Trash Pouch, and Glove Boot, as well as a hybrid bodysuit dress, trompe l’oeil slip dress, towel top, XXXL hoodie, faux-feather boa, pullover jacket, simulated fur coat, and more from the Balenciaga's collection appear in contradictory environments: layered pieces in the hot sun, minimal clothing in the frigid cold, etc.
The images are created by Daniel Roché, the Berlin-based photographer behind the first Balenciaga Underwear and Swimwear campaigns. Daniel Roché is a multi-faceted photographer renowned for his expressive and emotive work.
The campaign also involves a set of videos by Barcelona-based director Mau Morgo, in which environments quickly change via timelapse photography from one season to another, while looks stay constant. Mau Morgó is an award- winning creative director, designer and visual artist focused on creating unique experiences and experimental animation.