Balenciaga’s Winter 22 campaign expands on the collection presentation’s theme of a time in the future when weather is mostly simulated.
The collection’s presentation took place in a glass dome, wherein models circled in a snowstorm. The corresponding campaign sees pieces from the Balenciaga's collection worn by Kim Kardashian, Alexa Demie, Big Matthew, Khadim Sock, and Kim Yeon-koung.
The Crush Bag, HD Sneaker, Swing Bag, Knife Wader, Trash Pouch, and Glove Boot, as well as a hybrid bodysuit dress, trompe l’oeil slip dress, towel top, XXXL hoodie, faux-feather boa, pullover jacket, simulated fur coat, and more from the Balenciaga's collection appear in contradictory environments: layered pieces in the hot sun, minimal clothing in the frigid cold, etc.
The images are created by Daniel Roché, the Berlin-based photographer behind the first Balenciaga Underwear and Swimwear campaigns. Daniel Roché is a multi-faceted photographer renowned for his expressive and emotive work.
The campaign also involves a set of videos by Barcelona-based director Mau Morgo, in which environments quickly change via timelapse photography from one season to another, while looks stay constant. Mau Morgó is an award- winning creative director, designer and visual artist focused on creating unique experiences and experimental animation.
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f66c909deec6aa3bc254b_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%201.jpg)
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f66e67bc561480e3769fd_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%202.jpg)
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f6710741dec4b49805296_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%204.jpg)
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f672165fd9e0975021b64_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%205.jpg)
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f6731013b10f18cba44ea_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%206.jpg)
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f674115a7a20e4bf85d91_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%207.jpg)
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f675164bd9cb38df14420_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%208.jpg)
![Balenciaga Winter 22 Campaign](https://cdn.prod.website-files.com/5cc60ba2b2ea2ebc993540be/630f67659f37ca44d6b38059_BALENCIAGA%20WINTER%2022%20CAMPAIGN%20NO%20LOGO%20IMAGE%209.jpg)