Miley Cyrus and Snoop Dogg star in Gucci’s Love Parade campaign

The protagonists of our dreams Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus and Snoop Dogg give themselves to a liberating symposium that slides into the Dionysiac ritual of dancing.

“I thought about how my mother raised me as a devout worshipper of beauty. “About the gift of dreaming, which I cannot go without. About the aura of cinema, which generates mythologies”.This is why I chose Hollywood Boulevard”, writes Alessandro Michele to explain this journey to the origins of his life story. Together with the origins of the mythology of Gucci. We continue to follow them. They’re on their way to celebrate the ritual of the banquet. A feast that sees human beings and divinities sitting side-by-side at lavish tables. The protagonists of our dreams as they might appear in our fantasies: Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus and Snoop Dogg give themselves to a liberating symposium that slides into the Dionysiac ritual of dancing.

Gucci love parade by Mert and Marcus
Gucci Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus and Snoop Dogg
Gucci love parade by Mert and Marcus

The gaze focuses on the sudden, swift changes of texture caressing different surfaces. Where does the fabric of the clothes begin and where does the texture of the skin begin? Clothes, bodies, spaces, all obsessively concentrated in the sequence of freeze-frames and movements that Alessandro Michele arranges with the complicity of photographers Mert&Marcus, following a script that aims to keep the eros that resonates in the stares. While the authors create the atmosphere, the clothes direct the gestures. Their secret is being aware of the threshold – queer or phantasmic – of the hands that brings bodies to words and words to bodies. Clothes restore desire; articulate it; providing a map. Sudden movements and contractions are more seductive than subdued smoothness.

A laboratory. A rave. An arena studded with epiphanies.

Gucci Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus and Snoop Dogg
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus

Gucci Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus and Snoop Dogg
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus
Gucci love parade by Mert and Marcus

CREDITS

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Director of Photography: Mert Alas and Marcus Piggott

Directed by: Mert Alas and Marcus Piggott

Talents: Beanie Feldstein, Deng Lun, Jared Leto, JJ Lee, Liu Wen, Miley Cyrus and Snoop Dogg

MUSIC CREDITS

“Venus In Furs” - Album Version (Mono)

Artist: The Velvet Underground

Music & Lyrics by Lou Reed

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