For us, creativity is the only way forward: the practice of addressing such questions with rigour, fearlessness, and a coherent personal ideology. It must remain intimate, yet tethered to a broader cultural narrative. At LOEWE we are afforded the freedom to explore and experiment, supported by a singular culture of making and materiality that is expressive, vital, and deeply engaged with art and culture.

To enter LOEWE is to take on codes shaped over 180 years of history, defined above all by an enduring commitment to craft and its Spanish identity. Our task is to carry this spirit forward, interpreting it through our own distinct lens. How might craft be redefined today? How far can one push the expression of the handmade before its very traces of making disappear? What constitutes Spanishness in 2025 – released from the weight of history, yet respectful of it?

The collection employs a visual language of reduced, sometimes sculptural forms and elemental colour, drawn from sportswear archetypes and often expressed through the medium of leather craft. These forms are animated by a sensuality and fervour that re-articulates LOEWE’s heritage.

Ellsworth Kelly’s Yellow Panel with Red Curve (1989) synthesizes these elements into a singular object. In it lies a vibrancy and tactility that feels fundamental to the House; a chromatic intensity and sensuality that feels inherent to its Spanish roots; and ultimately an optimism and spirit that we deeply identify with. Hung within the show space, it operates as a starting point, a prelude of sorts, to what lies ahead.’

Jack and Lazaro