Loewe Ss24 Men’s Campaign By David Sims

The LOEWE men’s campaign, shot by David Sims, proliferates on the gestural quality of the SS24 collection, on the idea of turning the subtle into something bold and the easy into something not easy.

The LOEWE men’s campaign, shot by David Sims, proliferates on the gestural quality of the SS24 collection, on the idea of turning the subtle into something bold and the easy into something not easy.

Protagonists of the images are Golden-Globe nominated actor, and newly appointed LOEWE Global Brand Ambassador, Jamie Dornan and singer and songwriter Omar Apollo: each one of them caught in a moment, mid-performance. Pensive and intense, Jamie is pictured as though he’s at an audition or screen test, leaning on a beaten leather chair in a non-descript environment, resting on a wall, sitting on a ladder in what looks like an atelier. Omar, in turn, is pictured performing on a circular stage lit by bulbs, a chrome microphone in his hand, or entering a glittery room. Expressions are intense, time seems to have been frozen. The intimacy of conversational emotion and the raw energy of performing come forward. The leathers, the knits, and the glittery surfaces of the clothes Jamie and Omar wear are depicted in their eerie normality, their textures becoming evident, while accessories create further nuance to the characters, suggesting other gestures: the Screen sunglasses shielding the gaze, the Puzzle Fold tote and the Puzzle bag held in the hands as the bodies lean. The still-life pictures are just as performative, depicting bags and shoes as caught in action too: collapsing, folding, standing on a podium.

Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Jamie Dornan - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
Omar Apollo - Loewe Ss24 Men’s Campaign By David Sims
About the cast

Jamie Dornan

LOEWE Global Brand Ambassador, Jamie Dornan recently received Golden Globes and Critics Choice Award nominations for his role in Kenneth Branagh’s Belfast (2021). He first gained attention for his riveting performance as a serial killer in the BBC drama The Fall, which garnered him an Irish Film and Television Award for Best Actor and a BAFTA TV Award nomination. Dornan stars in the critically-acclaimed drama, The Tourist which premiered to record ratings for the BBC and STAN in January 2022. Season 2 premieres in early 2024. The actor can currently be seen in Branagh’s A Haunting in Venice (2023) and in Netflix’s Heart of Stone (2023) opposite Gal Gadot. His other credits include Matthew Heineman’s A Private War (2018), Barb and Star go to Vista del Mar (2021) with Kristen Wiig, Anthropoid (2016), The Siege of Jadotville (2016) and My Dinner with Hervé (2018).

Omar Apollo

Omar Apollo has become one of pop music’s most exciting shapeshifters. A bi-lingual singer and songwriter, he makes pop and R&B infused with the funk and soul he grew up listening to at home. After a string of buzzing EPs and sold-out tours, he released his debut album Ivory in 2022 and was nominated for Best New Artist at the 65th Grammy Awards in 2023. He capped off his breakout year by releasing a new EP called Live For Me in October 2023 to critical acclaim.

@loewe

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