A distinctly effortless sensibility defines the Pre-Fall 2023 Ferragamo wardrobe: minimalist silhouettes, clean cuts and versatile denims, coloured by the spirit of the American Western.
Maximilian Davis draws inspiration from the legacy of Salvatore Ferragamo, the designer behind the iconic cowboy boots featured in the 1923 film "The Covered Wagon." Paying homage to that era, Davis subtly incorporates aesthetic elements such as denim, pocket detailing, gingham prints, and accessories like belt-wrapped bags and loafers.
“I want to explore what contemporary essentials are, from denim to eveningwear,” explains Davis. “To take classic pieces in the everyday wardrobe and twist or subvert them with textures and materials that make them feel more modern, more playful and more unexpected.” The complete breadth of that sentiment is realised throughout the new Pre-Fall 2023 campaign, where every facet of the new Ferragamo seamlessly co-exists.
Captured by Tyler Mitchell, the images showcase a fresh, immersive reflection of the Ferragamo universe, at once distinctly modern and resolutely timeless.
“Tyler is someone who I’ve grown up with; we’re part of the same community and we’ve always spoken about collaborating,” explains Davis. “There’s a simplicity and elegance to his work and the way that he captures people; a laid-back clarity which is never forced.”
