1017 Alyx 9sm X Swedish House Mafia Collaboration Capsule Drops 24rd November. 1017 ALYX 9SM, a foundation built on the undercurrent, designed by Matthew Williams, is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. Founded in New York City and relocated to Italy, Matthew combines influences from his upbringing in California and New York with his commitment to detail, innovation and desire to push new ideas forward. Focusing on craftsmanship, technique, and sustainable fabrication, the brand seeks to unite technical innovation with human emotion.
Pursuing the search for a meaningful connection 1017 ALYX 9SM’s Mathew M. Williams joins forces with electronic music act Swedish House Mafia —Steve Angello, Sebastian Ingrosso, and Axwell—ushering dance music culture out of the warehouses and into arenas on an unrivalled scale, for a collaboration capsule blending their creative influences and subversive approach.
The collaboration capsule focuses on key graphic elements from 1017 ALYX 9SM and Swedish House Mafia remixed in an exclusive pattern combining the Alyx logo and circle A monogram with the cover art from Swedish House Mafia Latest album “Paradise again”; creating a new and exclusive graphic featuring a texture similar to the album cover art on a series of T-shirts and Hoodies. The T-shirts and Hoodies are garment- dyed or screen printed on Alyx’s ‘made in Italy’ signature styles, the hat features the Alyx signature lighter cap hardware along the capsule’s exclusive graphics.
“The 1017 ALYX 9SM team is a big fan of the band and collaborating with them brought together the passion for fashion and for music the brand is built on with it’s unconventional approach to design, making this collaboration a perfect match for a meaningful connection”.
1017 ALYX 9SM
"We met Matthew for the first time around 10 years ago in Stockholm. Our first conversation together about strong relationship between fashion and music. Since we met we have been following his career and always wanted to work with Matthew. Now we finally felt the timing was right to have our aesthetic’s combine for a capsule collection”.
SWEDISH HOUSE MAFIA
The exclusive capsule’s styles are creating a meaningful connection, bringing together the innovative aesthetics of Matthew M Williams 1017 ALYX 9SM with the rule breaking DNA of Swedish House Mafia’s trio - Steve Angello, Sebastian Ingrosso and Axwell - for a unique collaboration capsule at the crossroad of fashion, design and music.
The 1017 ALYX 9SM x Swedish House Mafia will be available exclusively on swedishhousemafia.com and alyxstudio.comdropping Thursday November 24th 2022.
