Matthew Williams Shows Its Love for Music With Swedish House Mafia Collaboration

1017 Alyx 9sm X Swedish House Mafia Collaboration Capsule Drops 24rd November. 1017 ALYX 9SM, a foundation built on the undercurrent, designed by Matthew Williams, is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. Founded in New York City and relocated to Italy, Matthew combines influences from his upbringing in California and New York with his commitment to detail, innovation and desire to push new ideas forward. Focusing on craftsmanship, technique, and sustainable fabrication, the brand seeks to unite technical innovation with human emotion.

Pursuing the search for a meaningful connection 1017 ALYX 9SM’s Mathew M. Williams joins forces with electronic music act Swedish House Mafia —Steve Angello, Sebastian Ingrosso, and Axwell—ushering dance music culture out of the warehouses and into arenas on an unrivalled scale, for a collaboration capsule blending their creative influences and subversive approach.

The collaboration capsule focuses on key graphic elements from 1017 ALYX 9SM and Swedish  House  Mafia remixed in an exclusive pattern combining the Alyx logo and  circle A monogram with the cover art from Swedish House Mafia Latest album “Paradise again”; creating a new and exclusive graphic featuring a texture similar to the album cover art on a series of T-shirts and Hoodies. The T-shirts and Hoodies are garment- dyed or screen printed on Alyx’s ‘made in Italy’ signature styles, the hat features the Alyx signature lighter cap hardware along the capsule’s exclusive graphics.

“The 1017 ALYX 9SM team is a big fan of the band and collaborating with them brought together the passion for fashion and for music the brand is built on with it’s unconventional approach to design, making this collaboration a perfect match for a meaningful connection”.

Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert

1017 ALYX 9SM

"We met Matthew for the first time around 10 years ago in Stockholm. Our first conversation together about strong relationship between fashion and music. Since we met we have been following his career and always wanted to work with Matthew. Now we finally felt the timing was right to have our aesthetic’s combine for a capsule collection”.

SWEDISH HOUSE MAFIA

The exclusive capsule’s styles are creating a meaningful connection, bringing together the innovative aesthetics of Matthew M Williams 1017 ALYX 9SM with the rule breaking DNA of Swedish House Mafia’s trio - Steve Angello, Sebastian Ingrosso and Axwell - for a unique collaboration capsule at the crossroad of fashion, design and music.

The 1017 ALYX 9SM x Swedish House Mafia will be available exclusively on swedishhousemafia.com and alyxstudio.comdropping Thursday November 24th 2022.

Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert
Alyx for Swedish House Mafia Release Alert

1017 ALYX 9SM a foundation built on the undercurrent. Designed by Matthew Williams, the brand is built on the concept of high quality materials mixed with subversive culture and modern craftsmanship. Founded in New York City and relocated to Italy, Matthew combines influences from his upbringing in California and New York with his commitment to detail, innovation and desire to push new ideas forward. Focusing on craftsmanship, technique, and sustainable fabrication, the brand presents full mens and women’s collections that seek to unite technical innovation with human emotion.

In 2008, a trio of individual artists, DJs, and producers united to unassumingly break every rule in electronic music. Ensconced in flames, Swedish House Mafia—Steve Angello, Sebastian Ingrosso, and Axwell— infused house music with swaggering hip-hop beat -craft, rock ‘n’ roll attitude, and big screen-worthy grandeur brought to life on stage with one legendary live show after another.

Ushering dance music culture out of the warehouses and clubs and into arenas and stadiums on an unrivaled scale, it would be nearly impossible to imagine how the genre might’ve shaken out without them. They became the first electronic act to headline (and sell out) Madison Square Garden in 2011 and the first to grace the main stage at Coachella in 2012. They garnered two consecutive GRAMMY® nominations in the category of “Best Dance Recording” for the platinum “Save the World” in 2012 and quintuple-platinum Hot 100 Top 10 hit “Don’t You Worry Child” in 2013.

Rolling Stone described their meteoric rise as “redefining rave culture” and NME christened them “the rockstars of the dance music world.” The marathon record-breaking One Last Tour paved the way for a five-year break before they returned as surprise headliners of Ultra Music Festival’s 20th anniversary in 2018. 8. Following the Save The World Reunion Tour a year later, this holy trinity of electronic music gods focused on the one thing they hadn’t done yet, making their 2022 full-length debut album Paradise Again [Republic Records]. Their return was announced with the cover of Billboard and garnered immediate press and a late -night television performance on The Tonight Show Starring Jimmy Fallon followed with a trending hit “A Moth To A Flame” featuring The Weeknd.

Swedish House Mafia is currently on tour with dates in Europe and US up till august 2023.

@Alyx

@Swedish House Mafia

Read Next
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cookie Policy