ariana grande is the new face of givenchy
By John Buckley
From Audrey Hepburn to Naomi Campbell, and the Duchess of Sussex, Ariana Grande is the latest of female celebrities to front the French house.
A video teaser picturing a high-slung ponytail, captioned: “She’s coming, the new face of Givenchy, revealed tomorrow,” left little to the imagination when it took Instagram by storm earlier this month. It was later confirmed, following a slew of teasers, including Instagram posts from Ariana, Givenchy, and creative director Claire Waight Keller herself, that Ariana will be the next face of Givenchy — starting with their Autumn/Winter ‘19 campaign, set to launch this July.
The French house has a rich history of collaborating with some of the world’s most prolific faces, and it only seems fitting that the world’s most beloved pop-star is set to be next. From Audrey Hepburn, to Bella Hadid, Naomi Campbell, and even the Duchess of Sussex (perhaps to a lesser capacity), have all fronted the brand in one way or another. So it’s no wonder that Ariana is excited.
“I am so proud to be the new face of Givenchy,” she wrote in an official statement. “It is a house I have forever admired and to now be part of the family is such an honor. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whoever they want to be.”
In an official statement from the house, Givenchy labelled Ariana “a modern muse and the voice of a generation”, adding, “she naturally embodies the spirit of the Givenchy woman with impertinence, generosity and a lightning wit — all cloaked in a touch of mystery.”
As we wait to see exactly what it is that the collaboration has in store, the internet is rife with Hepburn comparisons, and even has its own hashtag: #Arivenchy, where you can keep up with the latest. Until July, we wait, eagerly, in anticipation of Ariana’s Beauty line, “thank u, next”, which she’s rumoured to have trademarked last month.