NEW CAMPAIGN FEATURING BALENCIAGA BB MONOGRAM.

The Balenciaga BB Monogram pattern is a modern take on an archival print, first seen on pieces from Balenciaga’s 1990s collections. The updated graphic design interlaces a horizontally stretched double-B logo with a set of diagonal stripes, creating a repeating monogram.

A textured version of the pattern is applied to coated canvas and denim using a multi-step process involving rotary print technology, clean embossing, and/or laser work, seamlessly integrating with the base material while popping with meticulously created highlights.

BB Monogram is introduced on a selection of ready-to-wear pieces and accessories, including pajama sets, the Shopping Bag, the Bistro Basket, the Everyday Camera Bag, the Hardware Tote, the Hourglass Bag, Cash wallets and cases, T-shirts, caps, hoodies, socks, sweat shorts, stretch knee pants, the Rise Sandal, the Pool Slide, and Square Knife high heel styles, available in stores worldwide and on balenciaga.com.

The BB Monogram is also in a new Balenciaga campaign. A series of portraits by Stef Mitchell feature BFRND, Justin Bieber, Marie-Agnès Diène, and Kat Zhang, wearing classic Balenciaga products, in intimate settings all over the world.

 Balenciaga BB Monogram. BFRND by Stef Mitchell
Balenciaga BB Monogram. BFRND by Stef Mitchell
 Balenciaga BB Monogram. BFRND by Stef Mitchell
Balenciaga BB Monogram. BFRND by Stef Mitchell
 Balenciaga BB Monogram. Isabelle  by Stef Mitchell
Balenciaga BB Monogram. Isabelle  by Stef Mitchell
 Balenciaga BB Monogram. Justin Bieber by Stef Mitchell
Balenciaga BB Monogram. Justin Bieber by Stef Mitchell
 Balenciaga BB Monogram. Kat Zhang by Stef Mitchell
Balenciaga BB Monogram. Kat Zhang by Stef Mitchell
 Balenciaga BB Monogram. Kat Zhang by Stef Mitchell
Balenciaga BB Monogram. Kat Zhang by Stef Mitchell
 Balenciaga BB Monogram. Marie-Agnès Diène by Stef Mitchell
Balenciaga BB Monogram. Marie-Agnès Diène by Stef Mitchell
 Balenciaga BB Monogram. Zineddine  by Stef Mitchell
Balenciaga BB Monogram. Zineddine  by Stef Mitchell
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