Balenciaga’s Fall 22 campaign picks up where its presentation, “The Lost Tape,” left off by creating still and moving images inspired by another era for today.
Photographed by British artist Nadia Lee Cohen, the first installment of the multi- series campaign features model Bella Hadid, followed by singer Aya Nakamura and the models Kit Butler, Zuo Chen, Abdou Diop, Inti Wang, and Lina Zhang. Shot on a seamless backdrop, their poses reference the provocative nature of early 1990s advertising.
In upcoming imagery and videos, models embrace one another and make eye contact with the viewer while a flashbulb goes off. The campaign cast holds the recently launched Lindsey, Crush, and Crocs Bag, as well as the XX, Hourglass, Everyday Tote, and Le Cagole in new styles and contexts.
Also featured is a variety of Balenciaga Jewelry, the Excavator Boot, the Kensington Mule, the thigh-high Falkon Boot, the Knife Pump, Five-pocket Pantaboots, and three-piece jeans that are a miniskirt, pants, and boots all at once. Other ready-to-wear items include robe coats, shrunken tops, distressed trenches, deconstructed slip dresses, and extra tight or extra baggy separates. Low-slung pants that expose Balenciaga Underwear are encircled with Double-Bbuckled belts.