On September 19th, 2024, Balenciaga will launch the latest Balenciaga Music project with the legendary Italian singer and style icon Mina.
On September 19th, 2024, Balenciaga will launch the latest Balenciaga Music project with the legendary Italian singer and style icon Mina. On this day a new track will be pre-released via limited-edition scannable Balenciaga Music | Mina merchandise embedded with an NFC (Near Field Communications) chip that, when activated by a compatible device, unlocks the new track. It will be available in selected Balenciaga stores worldwide and via balenciaga.com.
The preview is an exclusive opportunity to hear the first single from the artist’s forthcoming album, which will be released to the public in November
In 1978, Mina decided to leave the public eye and has not given a concert or interview since, choosing instead to focus on producing music. Her collaboration with Balenciaga marks not only the first time Mina has released new music in partnership with a brand, but also the first time she has officially collaborated with a fashion house, and, in fact, the first time she has offered official merch of any kind.
