The Balenciaga Winter 23 campaign’s photographs and videos were shot within 10- 12 avenue George V, Balenciaga’s Paris birthplace and its soon-to-be Couture and creative headquarters. This iconic address is where Cristóbal Balenciaga opened the French Couture House in 1937. It was where he lived, worked, and held collections presentations until 1968. Balenciaga revived this address in 2021, when Demna presented his first Couture collection in the newly restored salons. It will be reestablished as the Balenciaga headquarters.