Balenciaga Winter 24 Ready-to-wear. What is Luxury? Could creativity be a new form of luxury?
As you know, I like to question things that matter to me through my work, and some of the questions I have been thinking about recently are: what is luxury? What is fashion and why does it even matter? Who do I do what I do for? Is fashion enough? In a world oversaturated by content, is anything ever enough? What is enough? The important part is not necessarily finding answers, but the process of questioning in itself.
Luxury is by definition a sort of scarcity, something that is not infinitely available. What seems to be truly rare and finite right now is, actually, creativity itself. I believe that creativity has secretly become a new form of luxury.
I wanted this show to represent a link between the past and the future of Balenciaga as a house based on creative value. It starts with silhouettes and themes directly inspired by the legacy of Cristóbal and evolves into further experimentation with the ideas that make up my body of work: the rethinking of the concept of beauty, the forging of an immediately recognizable style and the consideration of how the body interacts with garments.
This collection is about the aesthetic that I have been evolving in fashion for exactly ten years now. It is about identifying with and belonging to this aesthetic. It is also about the fashion that matters to me.
Demna
The Show Occurs At Les Invalides, Under A Set Of Screens Tracking A Narrative Timeline From Morning To Night Over Natural And Electronic Landscapes. As This Progresses, Depictions Shift From Actual To Artificial–or Somewhere In Between The Two States. Editing, Splicing, Content, Sharing, Scrolling: Each Element And More Plays Across The Monitors.
The Soundtrack Is Composed By Bfrnd And Features High Energy Rhythms, Hypnotic Melodies And Voices Turned Into Synths.
