Time to get big air – and extra points for flair – as BYL brings you the freestyle, 90s joy of extreme sports!
The new Bimba Y Lola SS23 campaign gears up for an endless summer of heartfelt connection without social media, where chatroom nights give way to Polaroid days of beaches, pools and skate-ramps. To celebrate, photographer Grant James Thomas and creative director Ashley Munns – channeling her love of the Californian outdoors – deliver a wild, colorful ride of skateboarding, water- skiing, diving, jumping and volleyball.
Expect big tricks, extreme fish-eye angles and bright colors as they turn up the volume under sunny skies.
As an added twist, we decided to make our iconic fanny bag the star of this show. With its tough pockets and bikini curves, this bag flips styles effortlessly. Silver, neon-yellow, black or pink – rocking sports straps, beaded tassles or a big, 90s chain – the fanny bag flies high and always lands its tricks. Coming in both leather and performance fabric, it is ready to go freestyle or technical – just so long as it gets to go extreme!
More info on www.bimbaylola.com