July 7th, 2023 – Italian flair meets American streetwear. Heaven by Marc Jacobs collaborates with Blumarine on a special capsule collection that combines ultra-feminine Y2K aesthetics with undeniably cool runway language.
The campaign lensed by artist Petra Collins and styled by renowned stylist Lotta Volkova, and features a diverse cast of models. Set within a high school backdrop, the images evoke a sense of youthful energy and captures the spirit of self-expression in a truly authentic way.
“I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way.”
– says Nicola Brognano, Blumarine Creative Director.
“In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us. I love the way Nicola and his team interpreted Marc and the Heaven brand codes in his very Blu way! I’m such a genuine fan of Nicola and his approach to Blumarine, and feel really lucky to have worked with him.”
– affirms Ava Nirui, Heaven by Marc Jacobs Creative Director.
Exclusively available at: HEAVEN BY MARC JACOBS