Blumarine Fall Winter 2022/23, campaign - Powerfully dreamlike and cinematic. Intensely pink, with a touch of noir.

The new Blumarine Fall/Winter 2022/23 advertising campaign explores the densest and most dramatic side of the female soul through the lens of Petra Collins, artist and photographer whose style has become a real independent visual language, made of glamorous colors, pictorial lights and intimate introspection.

Lensed by Petra Collins and Styled by Lotta Volkova, the image has solid references to the ambiguous atmospheres of Lynch and enchants for the ability to make lightheartedness and anxiety, innocence and sensuality coexist. The iconic Sasha Pivovarova has the starring role in a story where seduction is a subtle game without codes, where the atmospheres are shrouded in suspense and emotionalism.

It is a voluptuous, provocative, amplified Blumarine.

Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Blumarine Fall/Winter 2022/23 advertising campaign. Ph Petra Collins
Credits
Creative Director - @nicola_brognano
Photographer – @petrafcollins
Stylist – @lottavolkova @artpartner
Starring – @sasha_pivovarova @imgmodels
Casting Director – @mgazario_casting
Hair – @hollismithhead @artpartner
Make Up – @kalikennedy @forwardartists
Nails - @nailsbymei
Set Designer - @nicholasdesjardins @streeters
Production – @360_pm @serienotsiri @nickstnick @arbelis711 @junebugkim DP - @russfraser @artistry.agency
Videographer - @monibelle
Lighting Designer - @crispy_cal
Photo Assistants - @reddoge @pinchequeso @piercedphotos
1st AC - @paulwiedt
2nd AC/Loader - @natalie_aa
Key Grip - @lukeatmenow
Retouching - steven_orts
Editor (main) - @sofiakerpan
Editor (eyewear) - @monibelle @jessika_mae
Color Grading - @dantegiani @ethos_studio
Music Composition - @jakenadrich

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