The new Blumarine Fall/Winter 2022/23 advertising campaign explores the densest and most dramatic side of the female soul through the lens of Petra Collins, artist and photographer whose style has become a real independent visual language, made of glamorous colors, pictorial lights and intimate introspection.
Lensed by Petra Collins and Styled by Lotta Volkova, the image has solid references to the ambiguous atmospheres of Lynch and enchants for the ability to make lightheartedness and anxiety, innocence and sensuality coexist. The iconic Sasha Pivovarova has the starring role in a story where seduction is a subtle game without codes, where the atmospheres are shrouded in suspense and emotionalism.
It is a voluptuous, provocative, amplified Blumarine.
