Under the direction of Chief Creative Officer Daniel Lee, the SS26 Burberry campaign explores the connection between fashion and music – a relationship that has shaped culture, challenged conventions and expressed a universal language of style.
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Rooted in the spirit of live performance and the diverse energy of the UK’s music scene, the collection reflects the creativity of modern-day artists and celebrates the power of music to transform and inspire. ‘Music pushes boundaries, blurs lines and defines the codes of fashion,’ says Lee. ‘It is about self-expression, originality and belonging.’
The lineup includes a new generation of fashion and music offspring, including designer Phoebe Philo’s daughter Maya Wigram; The Verve frontman Richard Ashcroft’s son Sonny Ashcroft; and Albert Cocker, son of Pulp’s Jarvis Cocker.
Creative Direction: Daniel Lee / Artistic Direction: Lane & Associates / Photographer: Sam Rock
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