Burberry Unveils Its Lunar New Year 2024 Campaign And Collection

To celebrate the Year of the Dragon, members of Burberry’s global community – including brand ambassadors Tang Wei and Chen Kun – explore the streets of Chengdu in our Lunar New Year 2024 collection.

The collection focuses on British wardrobe archetypes, showcasing elements like houndstooth check, a seasonal rose print and a vibrant red. It introduces fresh takes on classic checks, along with new eyewear styles – in colours traditionally associated with good luck and prosperity.

Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection
Burberry Unveils Its Lunar New Year 2024 Campaign And Collection

Shot in Chengdu.

Photography and film by Ryan McGinley.

Cast: Tang Wei, Chen Kun, He Cong, Wang Xiangguo and Alex Schlab.

@burberry

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