Calvin Klein Celebrates Chosen Families Within the LGBTQIA+ Community in "This is Love” Campaign

Calvin Klein Celebrates Chosen Families Within the LGBTQIA+ Community in "This is Love” Campaign. Launching today, Calvin Klein’s latest campaign, This is Love, celebrates chosen families within the LGBTQIA+ community. Our cast of friends, partners, lovers, neighbors, allies and more share what family means to them, highlighting the spectrum of intentional and important connections that exist within the LGBTQIA+ community. The campaign features the brand’s new collection, a reimagined approach to Pride.

How do you define family?

"It feels like you've known them forever, feels like home."Justice Smith and Nic Ashe are family. This is LoveSee how John Waters and Mink Stole, Sasha Lane and Sergio D'arcy Lane, House of Xtravaganza, Holli Smith and Pony, TRIBE Collective, and Snail Mail and her people, Justice Smith and Nic Ashe share their love.

Captured by John Edmonds in the emotive style of a photo album, the campaign cast includes LGBTQIA+ trailblazers, entertainers and advocates. The campaign features filmmaker John Waters and actress Mink Stole, actress Sasha Lane and Sergio Lane, team members from LGBTQ youth organization The Trevor Project, musician Snail Mail and her people, legendary ballroom house House of Xtravaganza, hairstylist Holli Smith and her fiancé Pony, actor Justice Smith and his actor boyfriend Nic Ashe and Afrofuturistic arts collective TRIBE. Styled in “This is Love” apparel and other Calvin Klein essentials, the cast is photographed with their loved ones in quiet moments of connection, private instances of intimacy and playful expressions of their relationship. Nontraditional, unconditional, real: this is family through the lens of Calvin Klein.

Calvin Klein "This is Love” Campaign - By John Edmonds
Calvin Klein "This is Love” Campaign - By John Edmonds

In 2022 to date, Calvin Klein has committed $400,000 in support of NGOs fighting for LGBTQIA+ equity, advocacy, safety and justice.

Featured in the campaign are three employees of The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning young people. Calvin Klein is a proud supporter and financial sponsor of The Trevor Project’s lifesaving work, which includes essential 24/7 crisis services across phone, text and chat, suicide prevention programs and other resources for LGBTQIA+ young people, their families, educators and supporters.

Calvin Klein also supports ILGA World’s initiatives as the global voice of LGBTQIA+ networks, communities and movements tirelessly committed to shaping a world where everyone can live safely, equally and free.

Additionally, throughout 2022 Calvin Klein will continue to partner with PFLAG National and Transgender Law Center to support their critical work in advancing LGBTQIA+ education, safety, inclusion and justice.

Calvin Klein Australia has also continued its partnership with BlaQ Aboriginal Corporation in its efforts to strengthen visibility of the Aboriginal and Torres Strait Islander LGBTQIA+ community.

Calvin Klein "This is Love” Campaign - By John Edmonds
Calvin Klein "This is Love” Campaign - By John Edmonds
Calvin Klein "This is Love” Campaign - By John Edmonds
Calvin Klein "This is Love” Campaign - By John Edmonds
Calvin Klein "This is Love” Campaign - By John Edmonds
Calvin Klein "This is Love” Campaign - By John Edmonds
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