Louis Vuitton presents special capsule collections for men and women, designed in honour of the Louis Vuitton 37th America’s Cup Barcelona sailing race. Established in 1851, the America’s Cup is the world's oldest international sporting trophy; Louis Vuitton’s sponsorship of the race began more than 40 years ago, in 1983.
To honour those longstanding ties and shared values of travel, innovation and performance, Louis Vuitton this year celebrates becoming the title partner of the globally prized sporting event, now called the Louis Vuitton 37th America’s Cup, in addition to organising the legendary qualifying stages, the Louis Vuitton Cup.
In 2024, the Louis Vuitton 37th America’s Cup, including the Louis Vuitton Cup, will take place in Barcelona from August 29th to October 27th, with defending champion Emirates Team New Zealand racing against the winner of the Louis Vuitton Cup – battled among the USA, Switzerland, Italy, France, and the UK— around Port Vell and the beach leading to Port Olim.
To mark the occasion, Louis Vuitton introduces dedicated men’s and women’s ready-to-wear, bags and accessories that capture all the excitement and energy of the world’s premier sailing regatta. House emblems blend with bold colours and nautical codes in three themes: “Riding the Waves” for technical pieces, “A Day on the Deck” for sporty day wear, and “Elegant Summer Evening” wear. The vibrant, dynamic America’s Cup logo — the historical graphic ‘V’, a signature code developed by Gaston-Louis Vuitton, framed by colour blocks of red, white, and navy — forms a recurring motif throughout.
The Louis Vuitton 37th America’s Cup Barcelona capsule collections will be available in-store and online starting on July 18th, 2024.
