Buoyed by an ambiance of joy, sport and celebration, the elegantly carefree Spring-Summer 2024 Ready-to-Wear collection is an invitation to enjoy life in the fresh air.
“This Spring-Summer 2024 Ready-to-Wear collection is an ode to liberty and to movement, and tells a story that has its origins in the gardens of the villa Noailles,” explains Virginie Viard.
A short distance from the sea, up in the hills of Hyères, Charles and Marie-Laure de Noailles’ modernist villa, designed by the architect Robert Mallet-Stevens in 1923, bathes in sunlight. Its many terraced gardens, surrounded by bays through which the landscape is cut into just as many images, offer an idyllic freedom.
Facing south, the villa's volumes and outdoor spaces – from its cubist chequered garden to its sunken flower beds – light up the Spring-Summer 2024 Ready-to-Wear collection with an intense vitality. The exhilaration of light and colour, the profusion of geometric patterns, the play of contrasting asymmetries, patchworks, lines, checks and stripes give rhythm to a collection that sets out its own idea of elegance and insouciance, components of the allure so dear to the Artistic Director of CHANEL's Fashion collections.
