Charli XCX: Saint Laurent’s new muse

The world’s hottest brand and music’s ultimate brat collide in the Saint Laurent Spring 2026 campaign, lensed by Glen Luchford

Conceived by Anthony Vaccarello and shot by Glen Luchford, the campaign plays on opposites, the images mix athletic pieces and lacy lingerie details: a color-blocked track top with a barely-there pleated skirt, a graphic technical nylon windbreaker, and the quilted Icarino bag. An evolved and refined evolution of the line - all come alive in this cinematic tension.

www.ysl.com
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