With Diesel, everything is on display. “This season we have opened Diesel up to the world, giving uncensored access to behind-the-scenes in the days before the show. The set for our show is a live video call with Diesel fans from around the world. Diesel is a fashion democracy, so it is natural for us to reveal what is usually kept hidden,” says Glenn Martens, creative director of Diesel.
For more than 72 hours before its Fall-Winter 24 show in Milan, Diesel gave open access to behind-the-scenes areas usually hidden from view. Streaming from five different fixed cameras, anyone with internet access could watch Diesel creative director Glenn Martens and his team prepare for the show – in the atelier finalizing the collection; with Martens as he fits the models; the casting; in the show space as the runway set is being constructed. For the show itself, the set is a live video call with 1000 members of the public around the world, who would never usually get front row access.
In a first for the fashion industry, the Diesel livestream revealed the work that is usually kept top secret. It’s the energy of the collection too: our hidden sides breaking into the open, the inside coming out. “Multiple layers – it’s what we all are,” says Martens.
