Diesel – Spring/Summer 2024

“Diesel loves to party, so we invited over 7000 people to our free rave, and then everybody to our free weekend film festival. The collection is the spirit of Diesel, democratic and experimental in every piece. I believe in living life to the fullest, that every day should be a party.” Glenn Martens, creative director of Diesel.

Diesel for the people – a fashion mega show in the middle of a free 8 hour rave with NTS for over 7000 guests, with 6000 tickets for the public, 1500 of those prioritised for students. Impact, experimentation, pleasure, play: a collection for partying as a way of being.

This is Diesel that’s all about the moment, with distressing that’s often unique for every garment. A sheer mini tank dress has a stitched layer of jersey that’s been randomly burnt out, as if the jersey is peeling away. Meanwhile jersey is bonded onto jersey then distressed, like on a men’s tank, and jeans are bonded with muslin like they’re encased.

The distressed effect is heightened with printing from the inside, like devoré denim pieces printed from the inside with the red DIESEL logo. Elsewhere, burnt out camo is printed from the inside with camo for a hoodie and pants; devoré denim jeans and tailored jackets are printed from the inside with pinstripe; crystal embellished devoré denim bra-tops, jeans and minidresses are printed on the inside with dreamy florals. There’s more distressing on inside-out jacquard indigo treated knits to resemble distressed denim. They have their threads uncut, like cobweb ladders on cardigans, tops and dresses.

Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024
Diesel – Spring/Summer 2024

CREDITS :

Creative Director: Glenn Martens

Styling: Ursina Gysi

Hair: Gary Gill

Make-up: Inge Grognard for @MACcosmetics Set Design and Art Direction: Sayan Benbady Original Soundtrack Composer: Senjan Jansen VJ: Yusuke Murakami

Casting: Establishment NY Beverage partner: Bulldog Gin

@diesel

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