Fendi Peekaboo Adv Campaign Ft. Kate Moss And Lila Grace Moss

Since 2008, the Peekaboo bag has become a hallmark expression of Roman craftsmanship fused with an intimate sense of FENDI womanhood. Designed by Silvia Venturini Fendi and premiered at the FENDI Women’s Spring/Summer 2009 show, the Peekaboo was a reaction - a design born of the will to redefine modern accessories in the waning years of ‘it-bag’ ubiquity.

Clean and minimal, geometric and curvilinear all at once, the Peekaboo is a bag engineered with both beauty and playful functionality at its core. Its original trapezium-shaped form took the spirit of a mid-century frame bag and transformed it into an architectural feat of contemporary leather artistry in the FENDI ateliers.

Marrying supple and rigid forms, gravity and structure, the Peekaboo is a shapeshifter. Centred around a double turnlock upper frame, the gusseted pocket construction and weighted keyhole hardware causes a suspended drape when open, creating the bag’s signature curved ‘smile’ that reveals its luxurious inner craftsmanship.

“There was an invasion of bags on the catwalk everywhere at the time, so I really wanted to create a bag that only a real leather goods maker like FENDI could possibly make,” says Silvia Venturini Fendi. “It was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag. At FENDI, lightness has always been so important. When you think of a FENDI coat, sometimes the inside is even more accurate and precise than the outside. Things are reversible. You can see it is FENDI because of the way it moves - because it is light, and it follows the body. With the Peekaboo, I really wanted to produce that idea in a bag. That's why I selected a very soft leather, as the bag was shown open and inside you could reveal a different colour of a very beautiful glove leather. It is a bag to be experienced: when you put your hands inside a Peekaboo, you can feel some of the softest leather in the world.”

Fendi Peekaboo Adv Campaign  Ft. Kate Moss And Lila Grace Moss
Fendi Peekaboo Adv Campaign  Ft. Kate Moss And Lila Grace Moss
Fendi Peekaboo Adv Campaign  Ft. Kate Moss And Lila Grace Moss
Fendi Peekaboo Adv Campaign  Ft. Kate Moss And Lila Grace Moss

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