Blending the laid-back glamour of the French Riviera and the Creative Director's own Californian roots, the Givenchy Plage capsule celebrates a relaxed and joyful art de vivre. Hubert de Givenchy's beachwear legacy and his elegant retreat on the French Riviera inform a summery capsule collection that moves effortlessly from street to shore.
Givenchy present Givenchy Plage, a transversal “city to sand” swim and beachwear capsule of ready-to-wear and accessories for Fall 2023.
Inspired by the refined lifestyle and gentle colors at Le Clos Fiorentina, Hubert de Givenchy's seaside estate in Saint Jean Cap Ferrat, this collection revisits House signatures and presents seasonal variations on essential accessories, from a "straw basket" version of Givenchy's new Voyou bag to Marshmallow wedges and classic G-Tote shoppers.
“The light is different in the South of France: Monsieur de Givenchy loved Le Clos Fiorentina for its protected, natural beauty and a relaxed elegance that was a world away from his busy life in Paris. For Givenchy Plage, I wanted to explore that lifestyle through light and color, especially the pearly pink façades that are so typical of that region,” said Givenchy Creative Director Matthew M. Williams.
The Givenchy Plage capsule collection will begin arriving in Givenchy stores and online in mid-April, with a rollout through mid-May.
While exploring the Givenchy archives, Matthew M. Williams came across images of the founding couturier's earliest swimwear, unveiled at a show in New York in 1952 — the same year the House presented its first Haute Couture collection — and staged in collaboration with an American swimwear brand. The American clientele's response was so enthusiastic, Hubert de Givenchy became the young French couturier to know. In the decades that followed, he would consistently present beachwear.
In 2023, Givenchy Plage reconnects with that heritage in a collection featuring House signatures past and present. Daring cut-outs, beach club staples, sailor stripes, pearls and pink, chain motifs and delicately woven macramé come together in silhouettes that convey sensuality with a twist of sportiness and ease.
The Givenchy Plage capsule are playful, elegant new variations on the 4G Plumetis line of jewelry, including a bracelet, earrings and a ring in pink bio-resin embellished with violet Swarovski crystals set in 4G prongs.
In a first for the House, to meet increased expectations of transparency a selection of swimwear for women and men also incorporates an approach to traceability. Tags with a QR code detail care information as well as supply chain traceability and recycled materials in products and packaging.
