Collection Through Series Of Images Taken Throughout Her Hometown Of New York
Photographed by Zoë Ghertner, the campaign captures Gigi over the course of a day throughout her hometown of New York wearing pieces from the new collection, transitioning from day to night.
Launching today with 6 images, the campaign will continue to evolve with further pictures from Gigi’s day in New York throughout the season.
Han Chong said:
"I've always wanted to capture a day in the life of the self-portrait woman so when exploring how best to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity. Gigi was the perfect woman to bring this idea to life - free-spirited, hard working, and a true ray of sunshine - she brought an effortless energy to this campaign. It's a very special collection for me, one deeply grounded in the core values of the house, so being able to share this story with Gigi is a true dream.”
The Autumn/Winter 2022 collection, which includes new separates, tailored dresses and effortless eveningwear styles, is now available online at self-portrait.com, and in stores globally including self-portrait’s flagship in London.
Established in 2013 by Han Chong, self-portrait has become synonymous with empowering the modern woman through functional dressing for day and night. The brand is also strongly committed to supporting creative British talent through a number of initiatives including a scholarship program with Central Saint Martins.