Givenchy unveils a special fashion-meets-Web3 collaboration with the Atlanta-born, New York-based underground label (b).stroy.
For Spring-Summer 2023, an innovative streetwear capsule collection designed by Givenchy Creative Director Matthew M. Williams and (b).Stroy co-founders Brick Owens and Dieter “Du” Grams blends the aesthetics of their respective brands. Some emblematic pieces are also accompanied by limited-edition Givenchy x (b).Stroy NFTs.
"Brick and Du are longtime friends who share my vision of fashion as an inclusive space for experimentation and expressing personal style. Together, the three of us focused on creating streetwear with unexpected treatments that resonates beyond fashion and enters the realm of contemporary art on the street and in Web3," said Givenchy Creative Director Matthew M. Williams.
"(b).STROY captures the essence of the street, and Matthew's work for Givenchy epitomizes urban style with Parisian flair. For this collaboration, we wanted to merge our respective aesthetics and create an experience that goes beyond the collection itself" said (b).STROY co-founders Brick Owens and Dieter “Du” Grams.
Looking to the future of fashion, the Givenchy x (b).Stroy collection fuses streetwear essentials for women and men — t-shirts, hoodies, jeans, varsity jackets, statement bags and footwear — with an instinctive visual language that will be instantly meaningful to both brands' passion communities. Layered colors, emblematic embroideries and experimental treatments permeate the collection, which includes a Givenchy x (b).Stroy double-headed hoodie inspired by the New York label's emblematic design.
Givenchy x (b).Stroy accessories offer colorful new takes on urban essentials like multi-colored low-tops, moon boots, and limited-edition caps. For women, they include an Antigona Soft with metal charms, a Moon Cut-Out shoulder bag, a denim G-Tote, and Shark Lock boots embellished with metal charms.
Men's backpacks — one in a classic shape embellished with (b).Stroy patches, the other a G-Zip with a new interpretation of the Givenchy emblem — keep company with a mint green G-Shopper bearing the Givenchy 4G emblem in royal blue on one side and (b).Stroy graphics on the other. The TK-360 returns in new colorways, from gradient gray to blue/green and red/yellow. Customized denim caps and multicolored tags with GIVENCHY lettering round out the capsule.
The NFTs minted for the Givenchy x (b).Stroy collaboration were created by FELT Zine, the experimental Web3 artist collective, in partnership with Matthew M. Williams, Brick Owens and Dieter “Du” Grams.
"FELT Zine collaborators are directly influenced by talents like Matthew M. Williams who allow us to create freely and see our aesthetics and interests reflected at the highest level of art and fashion. With Givenchy, we are actualizing our inspiration in real time while making a Web3 contribution to the House's heritage," said FELT Zine founder Mark Sabb, an artist, curator, and creative technologist.
The Givenchy x (b).Stroy collaboration has been inaugurated on November 4th. Corresponding NFTs will launch on November 19th.
Givenchy x (b).Stroy NFTs are minted on Ethereum; this drop is facilitated by Aura Blockchain Consortium’s NFT solution and technology .