Givenchy Announces Artist Taeyang Of The K-pop Band Big Band As Its First Male Ambassador From South Korea

Taeyang A Music Pioneer And The Star Of The Record-breaking South Korean Mega Boy Band Big Bang, Has Joined The House's Family As Its Newest Brand Ambassador, Becoming The First Male South Korean Star To Take On That Role.

"Taeyang Is An Inspiring Artist - A Music Pioneer With An Authentic, Barrier-breaking Way Of Expressing His Own Personal Style, Which Fits Perfectly With Today's Givenchy Aesthetic," Said Matthew M. Williams, Creative Director Of Givenchy.

Taeyang, whose stage name in Korean means "Sun," is a household name and a major international sensation. Big Bang, also known as "The Kings of K-pop," was one of the first acts to achieve international success, going on to become one of the best-selling boy bands of all time, win over 100 awards, and make the list of the "Best Concerts" in the New York Times. They also won "Best Worldwide Act" at the Mtv Europe Awards.

Taeyang Is Now Ushering In A New Chapter Through His Collaboration With Givenchy And The Release Of His Latest Single, Vibe, An Upbeat Love Song Featuring Jimin Of Bts. Following The Success Of Big Bang's Single "Still Life" In 2022. The music video had over 20 million views on its first day of release and topped iTunes charts in more than 60 nations.

Taeyang Stated On His New Ambassadorship "I Am Grateful To Be Able To Start This New Chapter Of My Life With Givenchy. It Holds A Special Meaning To Me, As Givenchy Is A Brand That Has Inspired Me In Many Ways Over The Years. Matthew Has Also Been A Leader In Both Fashion And Culture For Many Years. I Look Forward To The Exciting Ways To Collaborate With Givenchy Through The Partnership."

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