For Fall-Winter 2024, the Studio Prêt-à-Porter Femme captures the playful and provocative sides to the femininity at the heart of the Maison.
Seduction is a game of subtlety. Within her instinctive elegance, the Givenchy woman charges her wardrobe with sensuality and suspense and defies the expectations of dress codes.
Through a contemporary conversation with the archives of Hubert de Givenchy, the collection illuminates the flirtatious and suggestive aspects of the muses who inspired the founder, and projects them in the present-day character of his enduring Parisienne. Staged in the salons of 3, Avenue George V, the proposition reflects on the elements of drama and surprise woven into the Maison’s tapestry of elegance.
In the practice of Hubert de Givenchy, the subtext behind his graceful exteriors is most often implied within the gestures of his cuts: alluring necklines, bold draping, eccentric volumes. Elevating undertones into overtones, the collection projects these elements– largely native to eveningwear– into daywear silhouettes reflected in the wardrobe mentality of today. It is rendered in a cinematic palette observant of the Parisian taste for wearing black with navy and electrified by the founder’s beloved sapphire. Graphic and pure archive necklines become the focal points of day dresses constructed with cut-glass collars, bustier dresses with hirondelle décolletages, and leather and velvet bustiers and dresses with necklines tied up in rigid petal-shaped bows, a motif which reverberates throughout the collection.
