“I wanted to express Givenchy’s new elegance by taking cues from our past and adapting them to the present. The look focuses on confidence, comfort and empowerment, three concepts that are integral to the House’s codes. Today, they are personified by Mona Tougard, Karolina Spakowski and Liu Wen,” says Givenchy Creative Director Matthew M. Williams.
Images bridging past and present nod to the House’s archives, highlighting the new elegance and timeless appeal. The Fall-Winter 2023 global campaign draws its inspiration from the golden era of Couture, in the 1950s and 1960s. In a nod to Givenchy archives from that period, the images offer a striking testament to the Creative Director’s way of taking cues from everywhere – whether from the House archives or from the street — and turning them into a new kind of contemporary glamour.
The campaign showcases a collection defined by strong tailoring, magnified volumes and sharp constructions designed to be worn with ease. In one double-page spread, Mona Tougard wears a sculptural black blazer over an asymmetrical dress in mousseline, an outfit that illustrates the designer’s sophisticated approach to proportion and contrast.
Conceived by Creative Director Matthew M. Williams and captured by the photographer Heji Shin.
