Sabato De Sarno’s debut marks a new chapter for Gucci. The Italian designer unveiled his first Gucci collection at the brand's Milan headquarters, drawing inspiration from what he passionately dubbed ‘the joy of life’. "It’s a story of joy of life, of passion, of humanity, of people, of real life, of irreverent glamour, of provocation, of confidence, of simplicity, of immediate feelings and emotions, of a specific type of art, of words - words in artworks, words in pictures, words in spaces, just words"
A story of richness and lust/desire, of red but also blue and green, of flash, of spontaneity, of light, of a party at the first light of day, it’s an unhidden story, one that’s proud, it is manifest and not taboo although it might look like it should be, it is completely free and filled with euphoria. It is a story of fabulous, diverse people; it’s Getty images of cool people of all ages, and it’s inclusive as in everyone is welcomed. It’s a story of movies, of my beloved Italy, of intellectuals and travels around the world but still feeling at home wherever you are.
A story of objects - shiny, tactile and cold to the touch but warm to the heart and soul, these are desirable to collect, not for a museum but to enrich everyday life. It’s a story of music and nights out, of sweat, dancing, and singing. It’s a story of family, of kissing, lots and lots of kisses. It’s a story of everything, again, but this time expressed through joy.
Sabato
