Billie Eilish Debuts As The Face Of The New Gucci Eyewear Campaign

Unveiling the latest Gucci eyewear collection, a new set of images and video take you on a dreamlike car ride alongside Billie Eilish, an artist whose embrace of authenticity and self- expression speaks to the core values of the House.

Considered by many to be the voice of her generation, the award-winning singer-songwriter dares viewers to join her on a suspenseful trip through a series of bold portraits that reflects her distinctive style within the new campaign.

In a nod to the atmosphere of the film noir genre, the campaign for the second release of Gucci’s 2022 eyewear collection features a visual approach distinguished by unbalanced compositions, a rich palette, and contrasted lighting effects. The narrative explores the idea of automobiles as symbolic extensions of those who drive them, revealing their intentions, motivations, and personality.

Billie Eilish Debuts As The Face Of The New Gucci Eyewear Campaign
Billie Eilish Debuts As The Face Of The New Gucci Eyewear Campaign

Blending retro allure and modern sophistication, the new eyewear collection is enveloped in the campaign’s mysterious mood. In the first visual, Billie Eilish wears caravan sunglasses in black acetate enriched with gold-toned Gucci script logo. The artist is also captured sporting a cat- eye design in pink and an ‘80s-inspired oversized sun mask elevated by the Gucci script logo on the temples.

Reinterpreting the House’s timeless aesthetic, the eyewear styles perfectly reflect the alluring and cinematic mood of the campaign, becoming part of an intriguing plot ready to be unraveled by the viewer.

Images and Video:

Creative Director: Alessandro Michele

Art Direction: Lina Kutsovskaya at Be Good Studios Photographer/Director: Harley Weir

Stylist: Andrew Mukamal

Makeup Artist: Robert Rumsey

Hair Stylist: Benjamin Mohapi

Manicurist: Erin Moffett

Billie Eilish Debuts As The Face Of The New Gucci Eyewear Campaign
Billie Eilish Debuts As The Face Of The New Gucci Eyewear Campaign
Billie Eilish Debuts As The Face Of The New Gucci Eyewear Campaign
Billie Eilish Debuts As The Face Of The New Gucci Eyewear Campaign

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