GUCCI - OUVERTURE OF SOMETHING THAT NEVER ENDED

The seven episodes will be released daily through the course of the festival as an exclusive broadcast on YouTube Fashion, Weibo, Gucci YouTube and will be embedded on the dedicated site GucciFest.com, gradually revealing the new collection day by day. As anticipated by Alessandro Michele last May on the occasion of the release of his manifesto Notes From the Silence, the presentation of the new collection is a joyful and irregular new tale, no longer constrained by the old notion of seasonality, closer to his expressive call and told by blending rules and genres, feeding on new spaces, linguistic codes and communication platforms.

Together with the OUVERTURE of Something that Never Ended series, the GucciFest will also be screening fashion films celebrating the works of fifteen independent young designers: Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles De Vilmorin, JordanLuca, Mowalola, Yueqi Qi, Rave Review, Gui Rosa, Rui, Bianca Saunders, Collina Strada, Boramy Viguier, and Gareth Wrighton. Proudly supported by the House, these talented emerging designers were selected by Creative Director Alessandro Michele to showcase their collections across the digital platforms of the GucciFest.

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The full GucciFest will be broadcast from November 16th to 22nd on You Tube Fashion, Weibo, Gucci YouTube and embedded on the dedicated site Guccifest.com. The complete program of the GucciFest week will be available from November 13th.