Playful yet refined, Gucci’s new decorative motif comprising a pineapple and roses is the defining element for a diverse and colorful collection of men’s ready-to-wear and accessories that hints at a new season. Fil rouge of the collection, the pineapple design recalls coats of arms associated with noble families.
Mixing collegiate and streetwear aesthetics in a palette of pastels complemented by deeper blues and greens, the Gucci Pineapple collection presents a light-hearted mood. Ready-to-wear pieces ranging from formalwear to fleece tracksuits are enriched by a patch recalling the number 22,705, the songs that include a reference to Gucci within the lyrics. Sneakers and leather accessories complement the selection, proposing the pineapple motif in a bright yellow print that stands out against the GG supreme canvas base.
The Gucci Pineapple collection lives through a vibrant and light-hearted campaign captured in the jet-setting beau monde’s beloved winter escape—The Colony Hotel in Palm Beach. A laid-back, highbrow mood pervades as a cast of characters unwinds and tunes into the relaxed and vividly colored setting. Against the bold retro designs of the beachside getaway, images and videos take on a vintage quality that echoes the capsule’s timeless playfulness