Gucci Pineapple Collection

Playful yet refined, Gucci’s new decorative motif comprising a pineapple and roses is the defining element for a diverse and colorful collection of men’s ready-to-wear and accessories that hints at a new season. Fil rouge of the collection, the pineapple design recalls coats of arms associated with noble families.

Mixing collegiate and streetwear aesthetics in a palette of pastels complemented by deeper blues and greens, the Gucci Pineapple collection presents a light-hearted mood. Ready-to-wear pieces ranging from formalwear to fleece tracksuits are enriched by a patch recalling the number 22,705, the songs that include a reference to Gucci within the lyrics. Sneakers and leather accessories complement the selection, proposing the pineapple motif in a bright yellow print that stands out against the GG supreme canvas base.

The Gucci Pineapple collection lives through a vibrant and light-hearted campaign captured in the jet-setting beau monde’s beloved winter escape—The Colony Hotel in Palm Beach. A laid-back, highbrow mood pervades as a cast of characters unwinds and tunes into the relaxed and vividly colored setting. Against the bold retro designs of the beachside getaway, images and videos take on a vintage quality that echoes the capsule’s timeless playfulness

Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell

Gucci Pineapple Collection Image by Tyler Mitchell
Gucci Pineapple Collection Image by Tyler Mitchell
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