%202.webp)
As the season shifts beneath the surface, the House introduces a second chapter of Gucci Monte Carlo, emerging with renewed energy and momentum. Continuing the narrative established in the first chapter of the campaign, a cast including Tian Xi Wei, Amelia Gray, Anok Yai, Elisabetta Dessy, Emma Koch, Kayako Higuchi, Felix Friedman, Ibrahima Kane, and Samuel Watson move from the rhythm of the coast to scenes moving across hotel rooms, villas, and motorbike rides.
The wardrobe becomes sharper in silhouette and intent, while the pieces that anchoredthe first chapter take on new presence and purpose, bridging days of escape with whatlies ahead. Accessories shape the narrative through texture and form. The Gucci Gigliois presented in black-washed GG denim and Flora motif interpretations, alongside theGucci Venice in GG canvas. The Gucci Jackie is reimagined in fine metallic mesh, whilethe shimmering Dionysus arrives paired with ready-to-wear as summer nights take hold.The Boulevard pump with its oversized Horsebit leads the shoes, joined by loaferswhose foldable backs slip from day into evening. Across the looks, Gucci Eyewear isfeatured along with new swimwear with cut-out detailing.
Flora continues to thread throughout the campaign, an iconic motif that remainscentral to the House’s visual language, marking 60 years since its creation in 1966.Conceived by Vittorio Accornero for Princess Grace of Monaco at the request ofRodolfo Gucci, it was first presented as a silk scarf composed of blooms in 37 distinctcolours. Throughout the campaign, Flora’s connection to Monaco continues, a placewhere heritage and the contemporary remain in constant dialogue.
