The House inaugurates an ephemeral space dedicated to travel at the storied hotel, continuing an ongoing narrative that began over a century ago.
Gucci has inaugurated an ephemeral space dedicated to its world of travel entitled Gucci Valigeria inside London’s The Savoy hotel.
It is precisely in travel that Gucci finds its origins, as part of a story that began in the late 1800s when a young Guccio Gucci journeyed to London and worked as a porter at The Savoy, the go-to destination for the international jet set. There, he came into contact with the magic of travel that, at the time, was synonymous with discovery, discussion, study, and a bridge between diverse cultures. It was a time in which traveling signified experience, displacing the certainties of one’s social environment, a pursuit of the unexpected, of a will to encounter and to know. Inspired by his observations of the guests and the beautiful items that accompanied them, Guccio returned to Florence and founded his own artisanal luggage atelier in 1921.
The Gucci Valigeria space at The Savoy showcases a curated selection from Gucci’s travel offering including trunks, trolleys, duffle bags, suitcases, garment bags, and other smaller items, many of which are part of the heritage-infused Gucci Savoy collection, featured in the recently revealed campaign featuring Ryan Gosling. Also displayed are pieces from the Gucci Lifestyle line, ranging from travel sets and stationery to pet accessories.
The space continues an ongoing collaborative narrative, which also saw the transformation of The Savoy’s Royal Suite with furniture, furnishings, and decorative items from the Gucci Décor collection in celebration of the House’s centennial in 2021, speaking to an imaginative vision that highlights the intrinsic connection between creativity and travel, and the desire to explore and to discover.